Twitter is on the verge of falling due to Elon Musk's recent changes

Twitter has come under fire from one of its most important charity partners, the Anti-Defamation League (ADL), which is now considering ending its relationship with the platform.

The ADL says that Twitter's recent policy changes, including allowing former President Donald Trump back on the platform and allowing Kanye West back on, are "dangerous and inconsistent."

"We have been in touch with Twitter to express our deep concerns about these issues and their implications for the fight against hate and bigotry," ADL CEO Jonathan Greenblatt said in a statement.

"We are currently evaluating our partnership with Twitter and whether it is consistent with our values."

The ADL is not the only one expressing concern about Twitter's recent decisions. One of Twitter's major advertising partners, Unilever, has also said that it is "reviewing" its relationship with the platform.

"We have been in close contact with them in recent days and months to express our concerns and call on them to do better in addressing critical issues of our time," Unilever CMO Keith Weed said in a statement.

"We will continue to have this dialogue with them and evaluate what is the best way to work with them in the future."

Twitter has come under increasing pressure in recent months to take action against hate speech and abuse on its platform. The company has made some changes, including banning certain accounts and adding more content moderation, but it has been slow to act on many other issues.

The ADL's Greenblatt said that Twitter's decision to allow Trump back on the platform is "dangerous and inconsistent."

"We had hoped that after permanently banning President Trump in the wake of the deadly insurrection he incited, Twitter would take stronger action to address the pervasive problem of hate and bigotry on its platform," Greenblatt said.

"However, by allowing him back on Twitter, the company is sending a dangerous and inconsistent message that could further embolden extremists."

Twitter has said that it will continue to monitor Trump's account and will take action if he violates its rules. But the ADL is not satisfied with this response.

"Allowing him back on the platform is deeply troubling and flies in the face of Twitter's stated commitment to make the world a safer place for all users," Greenblatt said.

The ADL also raised concerns about Twitter's decision to allow Kanye West back on the platform after he was suspended for a series of offensive tweets.

"Kanye West has a long history of making anti-Semitic and racist comments," Greenblatt said.

"Allowing him back on Twitter without any acknowledgment or apology for his past bigotry is troubling and inconsistent with Twitter's stated values."

Twitter has said that it is "committed to promoting a healthy conversation on the platform" and that it will take action if West violates its rules.

The ADL's Greenblatt said that Twitter's recent decisions are "dangerous and inconsistent" and that the platform is "not living up to its commitments."

"Twitter must do better," Greenblatt said. "We urge the company to take concrete steps to address the hate and bigotry on its platform."

So could this be the end of Twitter? Does Elon Musk have some unusual idea to restore the reputation of this social platform? Time will show.